01
Expansion
New markets entered with local conviction, disciplined sequencing and pace — not hope.
01 / The work
I help founders and executive teams enter new markets, win the customers that matter and turn sales into a system.
- Microsoft
- Swedbank
- SEB
- Citadele Bank
- PricewaterhouseCoopers
- Traxlo
- QTicket
- Formula 1
- Audi
- Petronas
About
Meet Michael Rebel.
Advisor to founders
and executive teams
shaping what comes next.
See the approach 03 / Advisory approach
How growth becomes
deliberate.
Close enough to understand the real problem. Independent enough to say what others will not.
02
Target Customer Acquisition
Define the customers who change your trajectory. Build the engine that wins them.
03
Executive Partner
Long-term strategic advisor for founders and executive teams navigating growth.
04 / Selected work
Selected
engagements.
B2B workforce platform · International growth advisory
Growth strategy
across new markets.
Challenge
Scaling internationally without a repeatable growth playbook.
Approach
Supported leadership with international growth strategy and business development across markets.
Outcome
A sharpened international strategy and disciplined execution across new markets.
Target customer acquisition · B2B
Target customer engine,
rebuilt.
Challenge
The pipeline was full but the wrong accounts kept moving through it.
Approach
Redefined the ideal customer and rebuilt the target list from scratch.
Outcome
The whole engine pointed at accounts that could actually move the number.
Executive search · Asia
Executive search for a
global F1 programme.
Challenge
Fielding senior operators for a global Formula 1 programme across Asian markets.
Approach
Supported international executive recruitment across the region.
Outcome
Senior roles placed with the calibre the programme required.
05 / Notes on building
Ideas for the
decisions ahead.
FeaturedExpansion
New markets punish borrowed conviction.
Why the playbook that won your home market quietly fails abroad — and what to build instead.
011 min read
July 14, 2026Read insightReady for what's next
Let's discuss
what's next.
Share the challenge in a few sentences. I reply within one business day. No pitch decks required.