01
Expansion
New markets entered with local conviction, disciplined sequencing and pace — not hope.
Build companies
people remember.
International expansionTarget customer acquisitionExecutive advisory
Book a strategy call01 / The work
I help founders and executive teams enter new markets, win the customers that matter and turn sales into a system.
- Microsoft
- Swedbank
- SEB
- Citadele Bank
- PricewaterhouseCoopers
- Treamer
- Traxlo
- QTicket
- Formula 1
- Audi
- Petronas
- Microsoft
- Swedbank
- SEB
- Citadele Bank
- PricewaterhouseCoopers
- Treamer
- Traxlo
- QTicket
- Formula 1
- Audi
- Petronas
02 / Selected impact
Measured in outcomes.
About
Meet Michael Rebel.
Advisor to founders
and executive teams
shaping what comes next.
See the approach 03 / Advisory approach
How growth becomes
deliberate.
Close enough to understand the real problem. Independent enough to say what others will not.
02
Target Customer Acquisition
Define the customers who change your trajectory. Build the engine that wins them.
03
Executive Partner
Long-term strategic advisor for founders and executive teams navigating growth.
04 / Selected work
Selected
engagements.
International growth / Advisory
TreamerLeadership partner through
Leadership partner through
international growth.
Challenge
Scaling internationally without a repeatable growth playbook.
Approach
Supported leadership with international growth strategy and business development across markets.
Outcome
A sharpened international strategy and disciplined execution across new markets.
Executive recruitment / Asia
Formula 1The right customers.
Won on purpose.
Challenge / Approach / Outcome
Redefined the ideal customer, rebuilt the target list and pointed the whole engine at accounts that could actually move the number.
Expansion
EuropeExecutive talent
across Asian markets.
Challenge / Approach / Outcome
Supported international executive recruitment across Asian markets for a global Formula 1 programme.
05 / Notes on building
