Born-global operating notes from a country of 1.3 million. Nordic SMBs, real B2B deals, and Treamer built in public. Nothing for sale. Ever.
§ 02 — Content pillars. Rotating weekly. Written from the chair, not the stage.
How a company from a country of 1.3M thinks globally from week one. Pricing, hiring, stack, and the unglamorous math of shipping from the edge of the map.
Breakdowns of Nordic SMBs the tech world ignores. Cleaning companies, logistics, regional staffing. Margins, mechanics, and the boring money hiding in plain sight.
Real B2B deals I closed and lost. The numbers, the mistakes, the buyer I underestimated. Written the day after the call, not a year later with hindsight.
Actual numbers from an Estonian on-demand staffing platform. Hires, pivots, post-mortems. The monthly receipt of what a real operating company looks like.
§ 03 — If you came for motivation, wrong newsletter. Seriously.
I run Treamer — an Estonian on-demand staffing platform connecting workers with businesses across retail, warehousing, hospitality, and logistics in Estonia and Finland. Thousands of workers, hundreds of businesses, one small country that thinks bigger than its map says it should.
I write here because the loudest business voices online have never actually sold anything to anyone. The quiet ones have. I'd rather read the quiet ones. So I figured I'd join them.
If you're building from a small market with global ambition — or operating in the Nordic SMB space — this is for you. If you're trying to figure out whether a "sales guru" is real: also for you.
§ 05 — Recent field entries. Sample only. Real posts hit the newsletter first.
Free. Mostly weekly. Sometimes twice. Never when I have nothing real to say.