The parallel-entry fantasy
Three markets at once feels like ambition. In practice it is three half-entries: three thin teams, three diluted proof points, no market where you are anyone's obvious choice.
“Order is a strategy. Speed is a mood.”
What order buys you
Each market should fund and de-risk the next — with proof, a sharpened playbook, and people who have done it once. Sequence converts one win into a system for winning.
The discipline
Write the sequence down. Name what must be true before market two opens: revenue threshold, reference count, local hire in seat. If it is not written, speed will override it.