Broad entry, shallow presence
Addressing the whole market from day one means being a rounding error everywhere in it. Breadth without density produces awareness without preference.
“Own a corner before you claim a country.”
The beachhead math
One segment, dense references, unmistakable fit. Three customers who all know each other beat thirty who have never met. Density is what makes word of mouth physically possible.
Widen from strength
Adjacent segments buy the story your beachhead proves. Expansion becomes a sequence of short steps from strength — never a leap from hope.