The squeaky-wheel roadmap
The customers who email most shape the product most — and they are systematically unrepresentative. Volume of demands correlates with fit problems, not with value.
“Feedback volume is not market signal.”
Profile the quiet compounders
Your best customers renew without drama, expand without pressure, refer without being asked. Study them. Their shared traits are your real ideal-customer profile.
Re-weight everything
Roadmap, target list, case studies: rebuild them around the quiet compounders. Serve the loud ones politely. Build for the ones who build you.